What does your brand stand for? Do you have a brand story? Do you have a brand bible which explains to all your staff exactly what your brand is about and how it should be presented to all its stakeholders – customers, investors, suppliers and staff? See my presentation on the story behind a brand: Stories & Insights Can your brand be remarkable?
I love pitching. If you are an agency pitching for business I’m happy to work with you to bolster your pitch team with senior client management experience. I’ve pitched for, and won, many pieces of business: for example: running a Digital Out of Home Network pilot for BP; televising an event for Schweppes; making a TV series for the DogsTrust; brand planning and marketing management for the Hotel Penzance; developing a marcomms platform for HarperCollins Merlin Mystery; producing a brand bible and brand strategy for FaronPark (now Hospitality Cornwall) and many others.
Interim Marketing Project Management and Channel Planning
If you need help to run a specific marketing communications project please contact me to discuss.